Victorinox x The Selby

Shot in New York, London and Lausanne

For the launch of the SS17 Brand Campaign, Victorinox commissioned me to shoot several digital artisans who blend heritage with modern day technologies. For the project, we shot Long Nguyen, Victorinox’ Apparel Design Director at the Victorinox design studio in NYC;  Alexis Georgacopoulos, Director of ECAL and Product Designer, Alexander Taylor, Professor at ECAL and Product Designer and Thilo Alex Brunner, Head of the Master in Product Design Department at ECAL and Product Designer in Lausanne, Switzerland at the amazing ECAL University; Jonas Hegi and Julien Simshäuser, Film Directors and Owners of Builders Club in London on set and at their office; and Sara Blonstein Owner/Creative Director and Brian Jones Partner/Head Producer at Blonstein in their London office and Sara’s home.